How To Stop Craving The Wrong Foods

How To Stop Craving The Wrong Foods

You wake up each morning with every intention of eating "good" today.

You'll skip the drive thru line on your way to work. You'll refuse to get fast food with co-workers at lunch. You'll boycott the vending machine in the mid-afternoon. And you won't even think about having dessert after dinner.

But then your cravings win.

Your friend drops by with a big fluffy muffin and a latte for breakfast. A group of co-workers invite you to that greasy spoon down the street for lunch. Cake is passed around at the mid-afternoon staff meeting. And after dinner your honey surprises you with a bowl of your favorite ice cream.

You tell yourself that tomorrow will be different.

Tomorrow you won't give in to food cravings.

But then tomorrow comes with its own special circumstances, and cravings get the best of you once again.

Why Do Food Cravings Always Win?

Let's face it, we live in a world where food temptations are everywhere...which lead to cravings, which lead to you eating things that you shouldn't. Again. And again. And again. Until you're so fed up with your body that you don't even know where to begin to get yourself back on track.

Stores display the most tantalizing junk food items right where you could easily reach them. TV commercials for greasy, fattening foods portray them so scrumptiously that you literally salivate. Sugary snack items have full-page, glossy pictures in your favorite magazines. And as if all of these weren't enough, the people in your daily life are another, constant source of food temptation.

To make matters worse, you've been conditioned since childhood to have a positive association with the act of indulging in your cravings. You use food as a reward. You use food as a source of emotional comfort. You use food as a way to relieve stress. And quickly these associations and uses of food become habit. A habit not easily broken.

New Technique to End Food Cravings
Food cravings don't need to have the upper hand on you anymore. Here's how you can fight back using your most powerful asset: your brain.

Remember that your mind is an amazing thing. Once your mind is made up about something it's nearly impossible to change it.

Try This Powerful Mind Exercise: Imagine that you are peacefully floating down a river on a raft. The sun is shining, birds are chirping, and you are having a fun, relaxing time.

You feel wonderful about the river because it's making you feel happy.

Now change perspectives for a moment. You're now in a plane flying over the river and the raft. Instantly our eye is drawn to an enormous rocky waterfall. Then you look back to the person floating on the raft, having a wonderful time, headed straight for the treacherous falls.

With this new perspective of the river, do you think that you'd agree to get on a raft and take your chances floating toward the falls? Laughable, right? You've seen the hidden danger of the river. You know it leads to pain and suffering.

Now your negative association (watery death) with the river has replaced your initial positive association (relaxing fun).

This is the key to overcoming food temptations and putting an end to food cravings: building negative associations in place of existing positive ones. I'll break this process down for you in two steps:

Step One: Create a STRONG Negative Association with Unhealthy Food
You may not have realized it, but up until this point you've placed unhealthy, fattening foods on a pedestal in your mind. As long as the wrong foods are on that pedestal you'll continue to give into your cravings and will continue to gain fat.

Take the wrong food off that pedestal by listing off everything negative about them...

• These foods make you unhealthy.
• These foods cause weight gain.
• These foods drain your energy.
• These foods kill your confidence.
• These foods lessen your quality of life.
• These foods damage your love life.

Every time that you feel tempted to eat an unhealthy food, focus on your list of negatives. Kick the junk off the pedestal and put something healthy in its place.

Step Two: Create a STRONG Positive Association with wholesome foods
Now that your mental food pedestal has been cleared, put truly wholesome food items on it. Juicy fresh fruit, crispy vegetables and savory lean meats are the place to start.

List off the things that you love about healthy food...

• These foods make you healthy.
• These foods promote fat loss.
• These foods boost your energy.
• These foods build your confidence.
• These foods improve your quality of life.
• These foods enhance your love life.

I encourage you to immerse yourself into the world of healthy, wholesome foods. Browse the aisles of your local natural foods store. Stroll through a farmer's market. Pack healthy snacks to bring to work. Clear your kitchen of junk.

Use the technique above consistently and you will soon find that healthy, wholesome foods are your favorite.

And craving the wrong foods will be a thing of your past.

The Ripple Effect

When you put time and energy into exercise it makes it easier to eat healthy. And when you eat healthy it makes you more likely to exercise.

It's the ripple effect. When you make positive strides in one area of your life, other areas will soon follow.

Keep in mind that while nutrition is extremely important for weight loss, lasting results are achieved through a combination of both healthy eating and challenging exercise. 

From the Desk of John Hall Studios

Mental energy: how to use food to feel more alert.

Want to feel more alert? To keep up your mental energy and focus, you’ve got to eat the right foods, at the right time.

A client recently complained that she suffered from ‘brain fog’. “My mental energy is shot and I can’t focus.” So she wondered…“is it something I’m eating?” Possibly. But more likely, it’s what she’s not eating that’s leaving her mental energy flagging. As a full-time student and a new mom, her eating patterns are erratic and she’s often grabbing something on the run, and relies on coffee to keep her going. Without the right foods to give her brain the fuel it needs, she can’t possibly expect to keep her mental energy in high gear.

The next time your mental energy is fading and you feel like you can’t string two sentences together, think back. When did you last eat? What did you have? Have you been drinking enough liquids? Skipped meals, unbalanced meals, and dehydration can all zap your mental energy and focus. (And don’t forget that getting adequate sleep and rest is part of the equation, too).

How what you eat affects your mental energy

What is mental energy, anyway? It’s actually got several features – including your overall mood, your motivation, as well as your attention and focus. When your mental engine is revved up, there’s a good chance your diet had something to do with it. So, here’s some “food for thought”.

What to eat to keep your mental energy up all day long

 - Carbs fuel your brain

Glucose is the only fuel that normally feeds your brain cells – and it’s derived from the carbohydrates in your diet. After they’re broken down during the digestive process, carbohydrates enter the bloodstream as glucose (your ‘blood sugar’).

Since your brain is active 24/7, it has high energy demands – higher, in fact, than any other cells in your body. And, since brain cells – the neurons – can’t store glucose, your brain needs a continuous supply. Stick with the healthy carbs – fruits, vegetables and whole grains – to give your brain the fuel it craves. These high fiber foods take time to digest, which leads to a gradual release of glucose into your system. On the other hand, a meal high in refined carbohydrates – think starchy, sugary foods – can actually backfire on you. Since these foods are digested relatively quickly, you may experience a quick rise in your blood sugar… often followed by a quick drop. And that blood sugar ‘crash’ can make you feel mentally sluggish.

 - Your brain wants fuel at regular intervals

Since your brain wants a steady source of glucose, it’s important to eat at regular intervals throughout the day to keep your mental energy from taking a nosedive. Aim for small meals and snacks every 3-4 hours.

 - Your brain wants breakfast

There’s plenty to be said about the importance of breakfast, and giving your brain a boost is just another reason to fuel up first thing. While you were sleeping, your brain was plenty busy - and it burned through lots of fuel overnight – and the tank is pretty empty by morning. Do your brain a favor and start your day with a well-balanced breakfast that includes both healthy carbohydrates and a shot of protein.

 - The best proteins for your brain

Even though your brain doesn’t use protein directly for fuel, it does use amino acids – derived from the proteins that you eat – to manufacture important brain chemicals. Tyrosine, for example, is an amino acid (found in poultry, fish, dairy products, nuts and beans) that your body uses to make a brain chemical called dopamine that promotes alertness and brain activity. Another amino acid, called tryptophan (also found in seafood, poultry, dairy products and soybeans), is needed to make another brain chemical called serotonin, which leads to feelings of calmness and contentment.

 - The best beverages for the brain

When your body is dehydrated, it can affect your mood and your energy level. Mild dehydration reduces alertness and your ability to concentrate, and by the time you feel thirsty, your mental energy has already taken a hit. Water is always a good choice, but coffee and tea in moderation are fine, too. Caffeine-containing beverages may help with focus and concentration – but be smart about it. You don’t want to ignore your diet and simply rely on caffeine to keep you going through the day. You need to hydrate properly and eat right. And, monitor your own response to the caffeine you’re taking in. If it makes you jittery or keeps you up at night, you’d be wise to cut back. Using caffeine for a brain boost during the day won’t do you much good if it interferes with a good night’s sleep.

Written by Susan Bowerman, MS, RD, CSSD.

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